SHOOP X – X-PRESION is a capsule collection that includes a series of handmade embroidered caps with hair.
X-presion Creativos is the first company worldwide dedicated exclusively to research and development in the artistic and educational fields of hairdressing. From its very beginning this creative studio, formed by 3 young entrepreneurs from Madrid (Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral) works on developing new cutting, colouring and dressing techniques, through a mix of different artistic disciplines, materials and concepts. In such a short period of time X-presion has achieved to transcend beyond the boundaries of hair to all its possible forms. Their endless creativity combined with cosmetic innovation and scientific investigation let them create literal pieces of art.