Straya

“Straya” (slang) is how native Australians call their country.

Straya is rather a fashion editorial then a proper hair collection. It’s a fruit of improvisation and a continuous desire to create something new. After our show at HairExpo in Sydney and thanks to the collaboration of Ozdare, we managed to get in touch with one the best  australian photographers, Bernard Gueit, and the designers of Alpha 60. The idea was to create a contrast between such a colorfull oversize looks and an abandoned industrial site.

As for the hair techniques, #xpresionthread is a protagonist, that acts either as an attractive colorful accessory or almost melts in with the updoes. #xpresionthread is a new way to style the hair without using hair pins.  Another important detail of this editorial was the mix of bright synthetic hair  with #xpresionthread o with natural hair of the models, creating colourful reflections splattered over the volumes.

Project Details

• Hair: X-Presion Creativos for  Ozdare (Oz-presion)
• Hair accessory: #xpresionthread
• Production: Ozdare
• Photographer: Bernard Gueit @ Crave Agency
• Make up: Merton Muaremi for MAC Pro
• Wardrobe: Alpha 60.