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I+D+i collection

X-presion is the first international company dedicated to R&D in the artistic and educational fields of the hairdressing industry, developing new techniques of cutting and colouring.

An entrepreneurial and artistic bid, a revolutionary concept that resulted in four AIPP Awards, two Figaro Awards, a Grand Trophy and the recognition of the professionals and media all over the world.

 “We don’t have salons or academy, our only aim is to bring innovation and motivation to our industry”.

Authors of the techniques like Flycut, 3D Colour, 010 hair haute couture or NU:BI, incredible way to create gorgeous updos without clips by means of threads and molds.

Today X-presion presents it’s new color collection that unite the reinterpretation of their investigations done during a couple of past years and some new inventions seen in a more commercial way.

“Our works and images speak themselves. Creating the collection I+D+I (spanish abbreviation for Research, Development and Innovation) we were looking for the way to transmit messages through the colour, using different techniques inspired in various visual effects.”

Project Details

  • Proyect: I+D+i collection
  • Website: x-presion.eu
  • Art direction: X-presion
  • Hair: X-presion
  • Photo: Gustavo Lopez
  • Models: Marta Mir – Traffic  +  Lara Lopez
  • Make-up: Antonio Estrada
  • Styling: Oscar  Morales
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