FX campaign

FX campaign

Photoshoot with the X-presion Team & Fudge Professional’s Global Head of Education.

The objective for the new campaign was to achieve a very rich collection going from a commercial and elegant style through to a more editorial finish, playing with colours, shapes and textures.

“The actual colouring is based on our Disruptive X-presion technique ,” explains Marco. “We created a 3D effect that is even cooler to see live than in the pictures! It is An occasion which harnessed the power of teamwork, fuelled by extreme creativity and technical know-how important that it not be a colour on the surface of the hair, but rather a colour that changes with every movement of the hair. When you learn the technique, you can then adapt it to be super commercial and introduce your own interpretation in the salon.”

“It was essential that we created commercially-attractive looks that would appeal to our salons and clients globally, whilst still taking their breath away with the skill and impressive techniques used in each look,”

The photoshoot was co-ordinated and overseen by the team from EsteticaNetwork, whose priority was always to ensure that everything ran like a very welloiled machine!


Hair: X-presion @xpresioncreativos for Fudge Professional
Technique: disRuptive color
Colors: X-presion and Tracy Hayes for Fudge Professional
Photo: Stefano Cattelan
Make-up: Barbara Bonazza
Styling: Manuela Mezzetti
Products: Fudge Professional
Coordination: PMS by Estetica

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